About

Navigating Complexity to Deliver Results.

Jim - Co-Founder & Director of Technology

I'm James Hanington, a Technology Leader and Principle Salesforce Technical Architect with over 14 years of success transforming complex digital landscapes. Having founded and run technology-led businesses, I bring a unique blend of deep technical understanding, strategic business acumen, and hands-on delivery capability.

Through 21AT12, I offer high-value, high-skilled Salesforce Technical Architecture services and bespoke project delivery. This leverages my extensive experience, particularly within sectors like media, retail, non-profit and education, where I’ve worked with some of the world’s leading organisations to deliver positive technology-led change.

I'm passionate about creating robust, scalable, and user-focused solutions, revitalising technology operations, implementing strong governance, and building high-performing teams. I develop strategic partnerships to help my clients to reduce project risk, and ensure technology investments deliver tangible, lasting returns.

Services

Salesforce Optimisation & ROI Improvement

Transform your existing Salesforce systems to improve adoption, increase value and provide the flexibility required to exploit opportunities, both now and in the future:

Detailed analysis to indentify the strengths and weaknesses of a Salesforce implementation within the context of your wider organisation.
A roadmap that articulates and prioritises actionable objectives, aligned to short and long term business needs and designed to maximise return on investment.
Evidence-based strategies that reduce the influence of legacy systems on your organisation's ability to embrace market change and technical advances.

De-risking Implementation Partnerships

An impartial expert to represent your organisation and help you to initiate, develop and maintain the external partnerships required to successfully deliver complex Salesforce programs:

An independent technical advocate for critical Salesforce projects, rigorously representing your interests from concept to completion.
Expert guidance on requirements generation, tender definition and vendor selection that promotes transparency and helps to build trust with new partners.
Proactive delivery oversight to hold all parties accountable to high technical standards, trust-led engagement and successful project outcomes.

High-Quality, Bespoke Salesforce Applications

Expertly designed and built business and consumer-facing applications that simplify complexity and give your organisation an edge:

High-quality, scalable and flexible custom software that leverages extensive digital product development expertise to extend the capabilities of Salesforce.
A proven track record of delivering user-friendly customer-facing portals and apps, complex technology-led process automation and optimisation, AI initiatives and much more.
A commitment to quality, robust architecture, development standards and usability that delivers software that is built for long term success.